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Understanding Google Analytics reports and capabilities requires an understanding of the basic principles. Knowing what data Google Analytics can capture and how it interprets it is key to making sense of the software.
Google Analytics Backup Copy
Google Analytics is used by millions of businesses. Many of these businesses rely exclusively on Google Analytics for web analytics reports, and don’t keep a backup copy of their GA data.
The phrase “Vendor Lock-In” comes to mind.
Google Analytics and Intranets
You can use Google Analytics to track any website, although there are some important issues to consider if you want to use Google Analytics to track your Intranet sites.
Google Analytics vs Web Server Log Files
Companies frequently use Google Analytics in tandem with another tool (like Angelfish Software) to audit data or verify accuracy. But when you compare data between Google Analytics and another web analytics program, the numbers will always be different.