Google Analytics can track any marketing that drives traffic to your website. Using this tool, you can edit the destination URL for your marketing so that the campaign information is automatically populated in your reports.
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Step 1: Enter the URL of your website or landing page.
| Website URL: | * |
| e.g. https://www.mysite.com |
Step 2: Fill in the campaign details below. Fields with * are required.
| Campaign Source: | * | describes website or location of ad |
| Campaign Medium: | * | marketing medium: cpc, email, banner |
| Campaign Name: | * | name of campaign, product, or initiative |
| Campaign Content: | used to differentiate links on the same page | |
| Campaign Term: | contains bid term/phrase, used for CPC ads |
Step 3: or
Additional Information
| Campaign Source: | Required. Use utm_source to identify a search engine, newsletter name, or other source. |
| Campaign Medium: | Required. The medium describe the type of promotion, e.g. email, banner, cpc, social. |
| Campaign Name: | The Campaign variable lets you group multiple promotional efforts into one initiative. |
| Campaign Content: | Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL. |
| Campaign Term: | Used for keyword analysis. Enter the term you wish to see associated with a campaign, or use dynamic keyword insertion in AdWords to have the term automatically inserted: utm_term={keyword} |
Next Steps
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