Campaign Tag URL Builder

Google Analytics can track any marketing initiative that drives traffic to your website.

Use this tool to build URLs that contain Google Analytics Campaign Tags.

Help Article: Tracking Campaigns in Google Analytics

Do Your Users Block Google Analytics?

When Users block tracking, they don’t show up in your GA reports.

The best way to see these missing Users is to use a Google Analytics Wingman.

URL Builder Tool

Step 1: Enter the URL of your website or landing page.

Website URL:

Step 2: Fill in the campaign details below. Fields with * are required.

*Campaign Source: describes website or location of ad
*Campaign Medium: marketing medium: cpc, email, banner
*Campaign Name: name of campaign, product, or initiative
Campaign Content: used to differentiate links on the same page
Campaign Term: bid term/phrase, used for CPC ads

Step 3: or

Additional Information

Campaign Source: Required. Use utm_source to identify a search engine, newsletter name, or other source.
Campaign Medium: Required. The medium describe the type of promotion, e.g. email, banner, cpc, social.
Campaign Name: The Campaign variable lets you group multiple promotional efforts into one initiative.
Campaign Content: Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.
Campaign Term: Used for keyword analysis. Enter the term you wish to see associated with a campaign, or use dynamic keyword insertion in AdWords to have the term automatically inserted: utm_term={keyword}

Next Steps

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