Campaign URL Builder

Google Analytics can track any marketing initiative that drives traffic to your website.

Help Article: Tracking Campaigns in Google Analytics

This tool is sponsored by Angelfish Software
You can re-use GA Campaign Variables in Angelfish

Step 1: Enter the URL of your website or landing page.

Website URL: *

Step 2: Fill in the campaign details below. Fields with * are required.

Campaign Source: *describes website or location of ad
Campaign Medium: *marketing medium: cpc, email, banner
Campaign Name: *name of campaign, product, or initiative
Campaign Content: used to differentiate links on the same page
Campaign Term: bid term/phrase, used for CPC ads

Step 3: or

Additional Information

Campaign Source: Required. Use utm_source to identify a search engine, newsletter name, or other source.
Campaign Medium: Required. The medium describe the type of promotion, e.g. email, banner, cpc, social.
Campaign Name: The Campaign variable lets you group multiple promotional efforts into one initiative.
Campaign Content: Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.
Campaign Term: Used for keyword analysis. Enter the term you wish to see associated with a campaign, or use dynamic keyword insertion in AdWords to have the term automatically inserted: utm_term={keyword}

Next Steps

Check out our Recommended Tools to learn about products that complement Google Analytics.