Campaign URL Builder

Google Analytics can track any marketing that drives traffic to your website. Using this tool, you can edit the destination URL for your marketing so that the campaign information is automatically populated in your reports.

Does your company keep a backup of your Google Analytics data? If not, it’s free and easy – start today.


Step 1: Enter the URL of your website or landing page.

Website URL: *
 e.g. https://www.mysite.com

Step 2: Fill in the campaign details below. Fields with * are required.

Campaign Source: *describes website or location of ad
Campaign Medium: *marketing medium: cpc, email, banner
Campaign Name: *name of campaign, product, or initiative
Campaign Content: used to differentiate links on the same page
Campaign Term: contains bid term/phrase, used for CPC ads

Step 3: or


Additional Information

Campaign Source: Required. Use utm_source to identify a search engine, newsletter name, or other source.
Campaign Medium: Required. Use utm_medium to identify a medium such as email or cost-per- click.
Campaign Name: Used for paid search. Enter the name of the campaign you wish to track.
Campaign Content: Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.
Campaign Term: Used for keyword analysis. Enter the term you wish to see associated with a campaign or use dynamic keyword insertion in AdWords to have the term automatically inserted: utm_term={keyword}

Next Steps

Check out our Recommended Tools to learn about products that complement Google Analytics.