The ultimate goal of web analytics is to improve your site and marketing. To do this, you need to know what’s working and what’s not. And if something isn’t working, you need to understand why not and how you should begin optimizing it. In other words, you need to come away from your analysis with a list of to-do’s.
Many Google Analytics users read the reports without knowing what to do with them. For most people, reports seem to satisfy curiosity more than inform any kind of action.
Having clean data and actionable reports is one thing, but it is another matter altogether to know how to read them and respond. These articles will help you analyze your reports. They will step you through both fundamental and advanced web analytics concepts.
- Analytics Intelligence: A new tool for spotting unusual traffic fast
- Annotations: Sticky notes for your reports.
- Google Analytics Definitions: Learn the lingo.
- Understanding Web Analysis: Congrats, you have reports. How do you use them?
- Conversion Goals: Identify important activities on your website.
- Regular Expressions: Very useful for finding specific data points.
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Google Analytics for Intranets
Does your company use Google Analytics to track Intranet websites? If so, there’s a slight problem: