We have reviewed and hand-picked these valuable tools to extend the usefulness of Google Analytics. Each of these tools is unique in its ability to integrate with Google Analytics or complement its offerings.
Try these tools today to increase ROI and more fully understand how visitors interact with your website.
ClickTale complements Google Analytics by providing reports that Google Analytics does not, like click heatmaps and visit replays. While Google Analytics gives a great aggregated view to spot trends, ClickTale fills the gap by giving visibility to individual visits. This allows for more accurate behavioral analysis to identify the why.
Features
Session Replay
Find a visitor on your site and replay their session in its entirety. See every mouse movement, every click, every entry. This allows you to better understand how visitors use your site and what common roadblocks may be.
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Heat Maps
See how visitors view and use individual pages. Where do visitors look? Where do they click? Where is the prime real estate on your page? What catches visitors' attention? Optimize your pages with this kind of information.
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Engagement Time
Google Analytics tracks time on site, but if a visitor leaves the window open and walks away, the time on site will be irrelevant. ClickTale calculates engagement time to get a truer sense for actual time on site.
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Pinnacle Cart is an e-commerce solution that integrates with Google Analytics seamlessly. It was built by marketers for marketers, so it focuses on how visitors interact with your site.
Pinnacle Cart is an all-in-one solution. It is completely customizable, and it features reports and analysis on how well your store is performing.
Features
Page Design Tools
Pinnacle Cart includes tools for designing the store front and laying out the catalog. With the WYSIWYG editor, you don't need to be a programmer to create your site.
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Analytics
Pinnacle Cart has built-in analytics tools to track orders, shipments, pageviews, click-paths, etc. These fill in some of the gaps that Google Analytics leaves.
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Live Chat
Pinnacle Cart has a live chat module so that you can interact with visitors to your store. It shows you a live list of visitors on your site and what they are doing.
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