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What is Web Analytics?

Google Analytics is marketed as being free and easy. Free it is, but with the depth of available information, analyzing your reports is not as simple as just looking at the colorful graphs. Before beginning to analyze your reports, you need to have the right expectations about what web analytics is meant to do and how you should go about it. Many troubles can be avoided by setting the right expectations and establishing an understanding of how Google Analytics works.

These articles provide important information about web analytics practices and some basics about Google Analytics in particular. For beginners, this is a web analytics boot camp. For experienced analysts, this is an important reminder of where we need to focus.