Start Analyzing Your Google Analytics Reports
The ultimate goal of web analytics is to improve your site and marketing. To do this, you need to know what's working and what's not. And if something isn't working, you need to understand why not and how you should begin optimizing it. In other words, you need to come away from your analysis with a list of to-do's.
Many Google Analytics users read the reports without knowing what to do with them. For most people, reports seem to satisfy curiosity more than inform any kind of action.
Having clean data and actionable reports is one thing, but it is another matter altogether to know how to read them and respond. These articles will help you analyze your reports. They will step you through both fundamental and advanced web analytics concepts.
- Where to Start: Your analysis should begin here
- Analytics Intelligence: A new tool for spotting unusual traffic fast
- Report Navigation: Some underutilized tools in Google Analytics
- Advanced Segments: Using advanced segments for ad hoc reporting.
- Annotations: Sticky notes for your reports.
- Relying on Tools: Web analysis tools report metrics; you must do the actual analysis.
- Analyze Keywords: How to make sense out of long keywords reports.
- Measure the Influence of Your Marketing: Go beyond conversion rates to determine what is working.
- Understanding Visitors: Use GA to understand who comes to your site and why.
- Website Optimizer with GA: Tie them together to get a well-rounded view of exactly what impact your experiments are having.
- Increase Website Conversion: Find and fix elements of your site that are holding back conversions.