Campaign URL Builder & Shortener

Track All of Your Marketing

Google Analytics can track any marketing that drives traffic to your website. Using this tool, you can edit the destination URL for your marketing so that the campaign information is automatically populated in your reports. It will also create a shortened version of the new URL.

Step One

First, enter the URL that you are sending visitors to.

Destination URL:

Step Two

Next, enter some basic information about the marketing itself.

What should these values look like?

Campaign Name

Usually defines message or season of the ads

Name:

Marketing Source

Where the ad is located or where the visitor is coming from.

Source:

Marketing Medium

Medium for the marketing being used.

Medium:

Optional Fields

Finally, there are two other fields which are optional. There isn't a use for them in every campaign, but they can be useful in some cases.

Keyword

Only used for cpc campaigns.

Keyword:

Marketing Content

Differentiate between two ads that share the same name, source and medium.

Content:

Step Three

When you've entered all the information generate your new destination URL.

New Destination URL

Nothing needs to be changed in your Google Analytics account. Just copy and paste this new URL as the destination URL for your ad. Or, if your ad is hosted on another site or done by an agency, give this URL to them for the ad you specified.