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Google Analytics Intelligence Reports

Analytics Intelligence for Google Analytics represents a step away from passive reports toward meaningful analysis.

Spotting undercurrents and long-tail trends has never been very easy with Google Analytics. You usually had to know what you were looking for. And if a negative trend was developing, it could sometimes take days or weeks before you spotted it.

Google recently announced a new feature that goes a long way toward solving this and should change the way you use Google Analytics. Analytics Intelligence automatically scans your reports and alerts you to any unusual trends in your traffic patterns.

New Annotations in Google Analytics

Annotations eliminate the need to write notes on your screen with markers.

The ability to create notes in Google Analytics reports has been a long-standing request from GA users. Google recently delivered by introducing Annotations to all GA accounts. This gives users the ability to make and share a record of any events that may impact the reports.

Tracking Emails in Google Analytics


Know which emails are working and which links are most effective.

Whether you send out marketing emails or occasional newsletters, you can use Google Analytics to track the effectiveness of your emails. You can also use it to determine how to format your emails and what types of information to include.

New Multiple Custom Variables in Google Analytics

Amid all the other information you can gather about a visitor and his visit, the ability to add dimensions unique to your site makes the reports more actionable.

Having a single user-defined variable in Google Analytics has long been a sore point for users. Google recently announced the rollout of multiple custom variables to every account. This addition can dramatically change the kind of analysis users can do with Google Analytics.

Multiple custom variables can be scoped to a visitor (as has always been the case) or just to a visit or even a page. They are very flexible and can be adapted to almost any scenario.

Mobile GA for Android Updated and Improved

Today v1.5 of Mobile GA was released. It includes more robust reporting features for Android phones and compatibility with the most recent Android updates.

Mobile GA continues to use the Google Analytics export API to securely access user's reports. It is a fast platform for checking the most important reports on the go.

New Google Analytics Features

At the E-Metrics Summit today, Google announced several advanced additions to Google Analytics. These additions bring Google Analytics more firmly into enterprise territory, and they will make deeper analysis and segmentation easier. They reflect an ongoing commitment at Google to keep Google Analytics abreast with changing needs in the industry.

Most of these additions will be rolled out to all accounts starting this week. You may find that they are already activated in your account. A few of them will roll out more gradually over the course of a few months.

Why is (other) Showing Up in My Reports?

Database Row Limits

Google Analytics uses database tables to store all the information it gathers for reports. Each table has a row limit. At last count, the limit was 50,000 rows. This means that each table can hold up to 50,000 unique entries.

This is how it works

  1. A URL is visited and data for the pageview is received (eg. which URL was viewed, how long was spent on the page, etc.)

Getting Around Google Analytics

Go from a Google Analytics hobbyist to an analyst in ten minutes with these tools.

The Google Analytics interface provides access to a number of tools that users often overlook. The interface is unobtrusive enough that sometimes users aren't even aware that they exist. These tools allow you to display reports differently. Using these tools will help you find trends and correlations in your data that aren't always visible at a quick glance. Mastering them makes a big difference between meaningfully analyzing your reports and just looking at numbers.

How Google Analytics Gets Information

When Google Analytics code gathers information about each pageview, how does it send that information to the data collection servers so it can be processed?

The information is sent in the query string of a request for the __utm.gif file. This file is requested for every single pageview, transaction and event. When the files are processed, Google Analytics can then string together the individual actions into a visit.

Customize Code and Automatically Tag Outbound Links

Today we announce the roll out of two free Google Analytics tools: a tracking code generator and LinkTagger. These allow for easy customization of your Google Analytics tracking code and for automatic tagging of all your outbound links and downloads.

Google Analytics and Web Server Log Files

People frequently use Google Analytics in tandem with another tool (like Angelfish Software) to audit data or verify accuracy. But when you compare data between Google Analytics and another web analytics program, the numbers will always be different.

This article will explain the reasons for data differences between Google Analytics and server-based web log analysis tools.

Creating Goals in Google Analytics

Google Analytics becomes much more useful when it looks for activities that are important to you.

Goals in Google Analytics allow you to define important events and track conversions. You can tie those events back to websites or marketing initiatives that brought visitors to your site. You can also use them to measure the relative influence of each page on your site.

Google Analytics is Slow

Despite its strengths, Google Analytics can sometimes be slow. It's not uncommon to hear users complain that Google Analytics is loading more slowly than they would like. These complaints fall under two categories: the interface itself is not responding quickly, or the data is not updating fast enough.

Troubleshooting Google Analytics

If things don't seem quite right, these articles can show you where to look for answers. There are red flags to watch for in your reports that signal that your implementation is wrong or perhaps that somebody is using your code on their site. If something goes wrong on Google's end, these articles show you how to avoid disruptions and negative visitor experiences. These also answer common questions and concerns about Google Analytics and the impact of having it on your website.

Extending Google Analytics

Go beyond logging into your Google Analytics to review saved reports. Move to the next level of web analytics. Export data. Mash it up with other metrics. Look at the horizon of the industry and find the next mountain to climb.

These articles focus on ways to extend Google Analytics' basic functionality and on where the web analytics industry is moving.