Bandwidth Reports in Google Analytics
Google Analytics doesn't track bandwidth, but there are 2 options for showing bandwidth data in your reports.
An average web page references 40 separate items: images, scripts, stylesheets, fonts, videos, sound clips, and others. When a visitor loads a page, each referenced item is transfered to the visitor's browser. The total bandwidth for the page is the sum of the file size for each transfered item.
In order to see bandwidth reports in Google Analytics, you can do either of the following:
- Use a 3rd party application. (most accurate solution)
- Fire off an event for each pageview. (free solution)
These options are detailed below.
Option 1: Accurate
Did you know that you can keep a backup copy of the tracking data sent to Google, and you can process the data with on-premises web analytics software?
Once you process the data, you can upload Bandwidth information to your Google Analytics account. Angelfish Software does this automatically.
Angelfish has a feature called GA Upload which automatically uploads bandwidth data to Google Analytics. The data will appear in the Events report section - Angelfish uses the Measurement Protocol to upload two events with the following labels:
- Total Bandwidth: the total bandwidth (in MB) for the current timeframe
- Stolen Bandwidth: the stolen bandwidth total for the current timeframe
Angelfish also shows you things like Broken Links, Usernames, IP addresses, and you can use Angelfish to track any of your websites - internal or public.
Option 2: Free
For each pageview, fire off an event that contains a bandwidth value. This option isn't very accurate, but it's free and easy to implement.
The value can be the average size of pages on your site. We suggest using a Label of "Bandwidth" for this solution.
Google Analytics is known to update their code periodically, so please refer to GA documentation for proper syntax:
Event Tracking Instructions (ga.js):
Event Tracking Instructions (analytics.js):
As a reminder, this option won't consider bandwidth for:
- Pages that aren't tracked with Google Analytics code
- Direct-linked files
- Robots and RSS viewers
Google Analytics for Intranets
Does your company use Google Analytics to track Intranet websites? If so, there's a slight problem: