Analytics Market Chart


Why Are There Referrals From My Own Site?

Self-referrals in your reports are one of the most common red flags that indicate a problem with your code installation. However, it's common for a small number of self-referrals to show up even if the implementation is done correctly.

Google Analytics for Intranets

Google Analytics is free (up to 10 million events) and contains a bunch of useful reports and features. You can use Google Analytics to track any website, although there are some important issues to consider if you want to use Google Analytics to track your Intranet sites.

Potential Issues

We've worked with Google Analytics since it was first released in 2005, and the below list is based on our observations and client feedback.

1) Secure Environments

SharePoint and Google Analytics

SharePoint on-premises is a popular portal solution, used by thousands of organizations globally. SharePoint 2010 had a built-in web analytics feature that did a decent job of showing how users interact with the portal, but Microsoft decided to remove certain web analytics features with SharePoint 2013.

Many SharePoint customers now use Google Analytics, since it's free (up to 10 mil events) and contains lots of useful reports. But unfortunately, Google Analytics isn't able to provide a complete picture of activity on SharePoint sites:

No Usernames

Google Analytics Definitions

This article attempts to clarify definitions for common terms used in Google Analytics.
With Google Analytics, a hit is ANY request sent to the GA data collection system. This includes pageviews, events, custom variables, measurement protocol uploads, etc.

Web Analytics Software Review

Website analytics reporting software can be on-premises or hosted/SaaS. This article compares the best on-premises solutions, and differentiates between Commercial and Open Source products.

On-premises web analytics software keeps your data within your environment, which provides full data security and avoids many of the regulations imposed on SaaS solutions.

Should You Use Commercial or Open Source?

There are a few things to consider when evaluating an on-premises web analytics reporting tool, since there are advantages and disadvantages to each.

Backup Your Google Analytics Data

Google Analytics is used by millions of businesses. Many of these businesses rely exclusively on Google Analytics for web analytics reports, yet don't keep a backup copy of their GA data. This isn't a very smart strategy.

How Google Analytics Works

Understanding Google Analytics reports and capabilities requires an understanding of the basic principles. Knowing what data Google Analytics can capture and how it interprets it is key to making sense of the software.

At its most basic level, Google Analytics consists of

  1. JavaScript code on each page of a website,
  2. A data collection service on Google's servers
  3. A processing engine that creates report data

Track File Downloads in Google Analytics

Google Analytics doesn't automatically track downloads of PDFs, Word and Excel documents, videos, or other files from your website. The Google Analytics tracking code relies on JavaScript, which can't be embedded into these documents.

Fortunately there are a few ways you can configure Google Analytics to track file downloads.

1) Use LinkTagger
Linktagger is a free utility that will automatically track file downloads and clicks on outbound links. The Linktagger wizard can be accessed on the Free Tools page.

Bandwidth Reports in Google Analytics

Article Summary

Google Analytics doesn't track bandwidth, but there are two options for showing bandwidth data in your reports.

The Problem

An average web page references 40 separate items: images, scripts, stylesheets, fonts, videos, sound clips, and others. When a visitor loads a page, each referenced item is transfered to the visitor's browser. The total bandwidth for the page is the sum of the file size for each transfered item.

Google Analytics Code is Slowing Down My Site

Fast page load times are vital for websites. Internet users have a notoriously short attention span, and will leave if a site takes more than a few seconds to load. Before placing additional code onto a website, it's important to determine whether that will effect page load times negatively.

Start Analyzing Your Google Analytics Reports

The ultimate goal of web analytics is to improve your site and marketing. To do this, you need to know what's working and what's not. And if something isn't working, you need to understand why not and how you should begin optimizing it. In other words, you need to come away from your analysis with a list of to-do's.

Many Google Analytics users read the reports without knowing what to do with them. For most people, reports seem to satisfy curiosity more than inform any kind of action.

Why Should You Exclude Internal Traffic From Your Analytics Reports?

Imagine a Forrester survey that included responses from Forrester employees. The credibility of that survey would be dubious because we wouldn't know the extent of bias. We also wouldn't be able to make good guesses about how to interpret that data.

Teaching Google Analytics

Google Analytics is so commonly used by websites that it is included in some classroom curriculum. Students are being taught how to set it up and how to use it. We've provided some resources and structure for teaching Google Analytics.

Google Analytics in the Classroom

This outline will provide help in creating basic lesson plans for teachers. We think all of our articles on this site are pretty good, but this will give a quick overview of the most essential topics for those who are getting to know Google Analytics for the first time, especially in a classroom setting.

Regular Expressions for Google Analytics

^[Rr]ead th(is|ese|eir) .* blogs?$

If you want to create filters, perform searches or set up goals in Google Analytics or Angelfish Software, you need a basic understanding of regular expressions. This article is a basic refresher. You can also use our free regex tester to test your own regular expressions.

What are Regular Expressions?

Google Analytics Unavailable

As Google Analytics has become more ubiquitous, disruptions in service tend to be felt far and wide.

Google Analytics Outages

There have been a handful of widespread outages since Google Analytics was first rolled out. They have typically been rare and brief, but they have been troubling for users nonetheless.

Outages have affected users in two ways:

  1. the Google Analytics interface has been slow or inaccessible