Extending Google Analytics

Go beyond logging into your Google Analytics to review saved reports. Move to the next level of web analytics. Export data. Mash it up with other metrics. Look at the horizon of the industry and find the next mountain to climb.

These articles focus on ways to extend Google Analytics' basic functionality and on where the web analytics industry is moving.

• Google Analytics API: What it is and what it can do.
• Teaching Google Analytics: Helps and lesson plans for teaching Google Analytics in the classroom.