Making Google Analytics Data Relevant
The code is in place and raw data is coming into your Google Analytics account. Now it's time to make the reports relevant by cleaning out obvious things, like your own visits to the site. There are also a number of other things to go through that may not be obvious. Without cleaning up your data, you may be led to inaccurate conclusions about what is working or how your visitors interact with your site.
These articles discuss different things you can do to make your reports more relevant and tools you can use to get there.