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What is an API?

Posted Fri, 04/10/2009 - 14:50 by Actual Metrics

Mobile GA uses the Google Analyitcs API to access data securely and deliver it to your phone. Without an API, data must be stored on a third-party server, processed and then sent to your phone. The API allows Mobile GA to be faster, more secure and more flexible.

API stands for "application programming interface". In Google Analytics it allows back-end access to data within an account, which can then be exported, formatted and imported into other programs.

The Google Analytics API was released in April of 2009 and allows access to a wide range of metrics and reports for every profile in a user's account.